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OUR STORY...

HOW IT ALL STARTED

So, you’ve browsed our website and you’ve seen our Instagram feed. And now you want all the goss on the Elixi Beauty brand. Who are we, where did we come from...

We thought you’d never ask!

Elixi Beauty was founded by a team of UK based makeup obsessives. We specialise in making cruelty-free and vegan makeup brushes and palettes that knock the socks off everyone that uses them.

PUTTING IDEAS IN TO ACTION

'We’ve been researching the makeup and brush industry for years, and we’ve literally tested more brushes than we can count – you should see our brush jars in the office.

Together, we’ve come up with a range of ethically-sourced products that look great, feel amazing and won’t have you eating beans on toast until next pay day.’

- Joanne Prangell, Founder, Elixi Beauty

AND HERE WE ARE

Fed up with fraying brushes? We've got you covered. Frustrated with shades that fade? We have a cure for that. Our products are for people who want style and substance without compromise.

Our brushes are vegan, eco-friendly, hypoallergenic, anti-bacterial, and non-shedding. And our makeup palettes are cruelty free, vegan and free from parabens.

From brow brushes and fan brushes, to mattes and metallics, our beauty range will make you look and feel at the top of your game. Whether you’re getting glammed up for a big night out, or about to hit the squat bar at the gym, our products are insta-worthy, vegan and cruelty-free.

You’ll find our brushes in the belts of professional MUAs, in the makeup bags of celebrities, and in the bathroom cabinets of stylish trendsetters like you.